Collaborations drive brand awareness. First, build the brand.

Joel Mesler, was a successful gallery owner on the Lower East Side for years, so marketing and opportunity came easy.

Now as a painter, our job was create a concept were Joel can collaborate and partner with brands without diluting his name. It needs to have scale and refinement that can stand up against a piece by Joel.

Joel, as an artist and individual is going to be who the luxury world would want to collaborate with. Mesler’s Deli is going to be a platform that brands below the luxury line will be interested with.