Discovery+ “GHOSTOBER”, the highly successful, multiplatform event.

The fifth installment of “Ghostober” from Discovery+ needed a fresh and versatile new identity. Landing on the nostalgic style of Pulp Art, and its close association with the paranormal felt like the right fit. As the destination for Halloween programming, Ghostober will engage fans across all platforms as interactive digital and social content roll out all season long. With this unifying concept in place, we built a cohesive design package, series of spots, digital, and key art to spread the word about the wide variety of content available.