Vibrant, colorful, explosion of Sushi 

Instill into a restaurant an Identity that bespeaks the owners’ deep caring about the world and the people in it. The Identity had to convey this same sense of unity as well as a friendly, visual system of eating better and living happier. Based on what my team knew about Japanese culture and way of life, we knew intuitively that we could deliver this Identity goal through a Japanese restaurant. I oversaw and created logo design, store design, colors palate and display. The overall design is light and colorful, modeled after a stylized anime to capture the flavor of the country.