Google Chromecast teams up with Best Buy
Chromecast wanted to promote new sales of its popular casting device in nationwide Best Buy locations. We used a simple 3 tier activation strategy working together. First attracting the customer in, second an engagement to peak interest, and then at decision moment a separate commit prompt. I lead the creative direction for the 360 degree instore modular Advertising system that could be changed and updated as new media came out.
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General Creative Direction
Brand Design
Brand Voice and Positioning
Brand Identity System
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BBH LA
